Preorder

A practical guide for founders

LinkedIn is a traction tool, not another to-do item.

You’re building a product, hiring a team, talking to customers, pitching investors, fixing bugs, and finding sleep where you can. LinkedIn for Startups gives you a systematic approach built from four simple blocks – because this is where your next investor might be watching, your first users might comment, and your future hires might be lurking.

Preorder Your guide & reference for founders

Prefer a signed paperback? Sydney pickup · within Australia · worldwide
Also available on Amazon.

Connect & Act Media, 2026. Paperback ISBN 978-1-7638207-4-6, eBook ISBN 978-1-7638207-5-3, Audiobook ISBN 978-1-7638207-6-0

Book Overview

Building blocks for founders, not growth hacks

When I first arrived in Sydney, the first thing I bought wasn’t a coffee machine – it was the LEGO® set of the Sydney Opera House. I’ve always loved breaking big ideas into simple building blocks, and that’s exactly how I think about using LinkedIn as a startup founder.

You’re not just building a presence. You’re building a platform, one brick at a time. This book follows a framework of four connected steps – Complete, Connect, Content and Convert – a repeatable system for attracting the right people and moving them from curiosity to conversation.

While advising early startups like MyRisk, mentoring at the incubator bMightie and volunteering at Open Coffee Sydney, many founders asked me to write a version of Connect & Act for startup and scaleup companies who don’t yet have the resources to run LinkedIn activities with dedicated staff. That’s why I wrote this book!

The LinkedIn Bricks Method

From quiet profile to active presence

This is the same principle I teach in my webinars and customer engagements.

Step 1

Complete

A profile that builds silent credibility with investors, customers and future hires – not a CV nobody reads.

Step 2

Connect

Build the right circle deliberately – investors, customers, partners and supporters, before you need them.

Step 3

Content

Show up with content that builds trust and interest, in your own voice, without eating your already-thin founder hours.

Step 4

Convert

Turn attention into momentum – relationships that move from curiosity to conversation, without being pushy.

These are the same four steps I wrote in LinkedIn for Startups, built for the reality of running a startup.

Bricks image generated with BrickLink, trademark of LEGO® group (www.bricklink.com)

From the foreword

“Gunnar, fortified with astute perception, keen insight, and unyielding devotion, has manifested as an extraordinary exemplar of Social Selling on a global stage.”

— Raul Kumar, Founder & CEO of Resonate Business Ignition · Gunnar’s Social Selling coach

What you get

A guide and a living reference

Read it cover to cover, or jump to any topic when you need it. Each double page pairs a challenge with four concrete tips, plus an online companion that stays current.

The book

LinkedIn for Startups

Four building blocks – Complete, Connect, Content, Convert – turning LinkedIn into a traction tool instead of another to-do item.

Format

Bite-sized topics

Every subject fits a double page: the challenge, the solution, the benefit, and four tips to act on today.

Online companion

LinkedIn Founder OS

The double pages link to a place in the Notion workbook with further reading and updates – so the content never goes stale.

Voices

Founders in the field

Interviews with founders including Nathan Linsley (NadoCo Interactive) and Andreas Jonsson (Shield), on building in public.

This book is for you if…

You’re a founder building a product, hiring a team and talking to customers
You want investors and future hires to find you credible before they visit your site
You want a repeatable system, not growth hacks
You want to turn attention into real conversations
You don’t have a marketing team to run LinkedIn for you, yet
You want practical tips you can act on today
You want LinkedIn to finally work for you

Yes, tell me more

The Social Selling Series

Four books, one systematic approach

LinkedIn for Startups sits alongside three companions applying the same practical, story-driven approach to LinkedIn, Social Selling and leadership.

You are here

A practical guide for founders

Companion

A practical guide for selling professionals

Companion

A practical guide for career changers

Companion

Fictive stories bringing leadership and Social Selling together

About the author

Gunnar Habitz

Gunnar Habitz moved to Australia in 2016 after a layoff from his corporate career in Switzerland, spanning consulting, product marketing, business development and sales management across Europe. He turned that transition into the weekly LinkedIn blogging series – #socialsellingmonday – and later into a systematic method for professionals and founders alike.

While advising early startups like MyRisk, mentoring at the incubator bMightie and volunteering at Open Coffee Sydney, he saw founders treat LinkedIn as an afterthought – despite it being where their next investor, first users and future hires were already watching.

Today he is Senior Partner Manager at ActiveCampaign, working with marketing agencies and their clients across Asia Pacific, holds the Chartered Manager designation from the Institute of Managers and Leaders, and serves as a Board Director at Sydney’s historic Castlereagh Boutique Hotel.

Check my website

Newsletter

Learn From Books

My LinkedIn newsletter with detailed reviews of books on sales, leadership and entrepreneurship – including interviews with the authors.

Read the newsletter

Ready to turn LinkedIn into a traction tool?

Stop treating LinkedIn like another to-do item. Build the credibility that gets you noticed by investors, customers and future hires – one brick at a time.

Preorder on Amazon Preorder a signed copy